Smarter ATM
Saturday, January 24th, 2009I love the new ATM that HSBC installed at the branch I frequent (University & Culver). I’ve been banking with HSBC (formerly Marine Midland) for my whole life so maybe other banks have these ATMs already, but it’s new to me.
I don’t like to make frequent trips to the ATM so I’ll typically take out $300 at a time. (Note to would-be muggers: I do not usually carry $300 on me.) This is the procedure I would follow with the old ATM, after sliding my card in:
- Enter 4 digit PIN: “0-4-0-9″.
Just kidding! You think I’m that stupid to post my PIN here? Or to use my birthday as my PIN? - Hit “Enter”.
- Select “Withdrawal”.
- Select “Checking”.
- Select “Other Amount”. ($300 is never listed as a fast cash amount.)
- Enter “3-0-0-0-0″.
- Hit “Enter”.
- Select “No” for if I want another transaction.
- Select “Yes” for if I want a receipt.
That’s a total of 16 button presses and 7 screens to interact with. Compare that with how I use the ATM now:
- Enter 4 digit PIN: “0-4-0-9″.
- Hit “Enter”.
- Select “Withdraw $300 From Checking”.
Done. 6 button presses and 2 screens.
That’s possible because after entering my PIN, the main screen has a “Set Preferences” button. During a previous session, I used that button to answer the questions of how much to withdraw, from which account, and whether to return a receipt, and it saved those preferences with my account so that from that point on, there’s a fast cash button that’s customized to what I typically do.
Genius? No. Common sense. So why haven’t I seen this before? And why was I so impressed when I discovered this?
Unfortunately, just as HSBC is giving me this awesome ATM, I’m most likely going to be switching banks. (See previous post. Only one HSBC branch.)
P.S. It’s “ATM”, not “ATM machine”. It’s also “PIN”, not “PIN number”, although I’m embarrassed to admit that I still slip up on that one sometimes.
